Should I Just Call the Listing Agent? (The Myth of the "Direct Deal")If you are browsing homes on Zillow or driving through a Redlands neighborhood and see a "For Sale" sign, your first instinct
Dated: January 27 2026
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So, you’ve decided to be a "Do-It-Yourself" home seller. You’ve got the "For Sale" sign from the hardware store, you’ve cleared the clutter, and you’re ready to save a bundle on commission.
It sounds like a fun weekend project, right? Kind of like building a deck or fixing a leaky pipe. But before you dive into the world of "FSBO" (For Sale By Owner), there are a few things you should know about the Redlands market—and your bank account.
In theory, selling your own home is simple: Put it online, show it to people, and collect the check. In reality, there is a reason why a record 91% of home sellers in 2025 chose to work with a professional Realtor.
Here is what the "Selling Solo" journey usually looks like:
The Pricing Guessing Game: You think your home is worth $700,000 because your neighbor's sold for that. But did their home have the 20-year-old roof yours does?
The Paperwork Mountain: California has some of the strictest disclosure laws in the country. One missed form can lead to a lawsuit years after you’ve moved out.
The "Looky-Loo" Parade: Without an agent to vet buyers, you’ll spend your Saturday afternoons showing your house to people who can’t actually afford it (but really like your kitchen).
Most people go solo to save money on commission. But here is the "fun" part: data shows that DIY sellers often leave way more money on the table than they "save."
According to the National Association of REALTORS® (NAR), agent-assisted home sales typically sell for roughly 18% more than homes sold by owners alone.
Realtor-Assisted Median Sale Price: $425,000
FSBO Median Sale Price: $360,000
In a high-value area like Redlands, an 18% difference isn't just "lunch money"—it’s a brand-new car or a massive chunk of your next down payment. Even after paying a commission, most sellers walk away with significantly more cash in their pocket when they use a pro.
I get it. You’re independent, you’re capable, and you want to try it your way first. As a hobby woodworker, I respect a good DIY spirit (I’ve also assembled my fair share of playhouses).
But here is my advice: Call me anyway.
Even if you are 100% sure you want to sell without a Realtor, I’m happy to chat. I can give you a quick "pulse check" on the Redlands market or share a recommendation for a local wine bar where you can celebrate (or vent about the process).
I’ve served on the Board of Directors for both TIGAR and the California Association of Realtors, so I’ve seen every "DIY" mistake in the book. My goal is to make sure Redlands families don't get taken advantage of—whether they hire me or not.
The Moral of the Story? You can certainly try to sell your house yourself. But if you want the highest price, the least amount of paperwork, and a professional who has your back, it’s usually cheaper (and much less stressful) to hire a Realtor.
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Hi I'm Patrick Edgett, I live in Southern California, I am a realtor. I am a #girldad to four amazing humans!In my past life I have worked on marketing campaigns for the governor, prod....
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